- Making fandom profitable through sports journalism.
- Turning side-hobbies & passion projects into career opportunities.
- Spurring the third wave of sports ー creativity, collaboration, communication.
- Creating a crypto incentivized data network where producers can sell their tools for-profit and consumers can try tools for purchase.
- Developing a proof of knowledge protocol to eliminate touting in sports betting and Daily Fantasy Sports.
- Providing the tools for prosumers to quickly get into blogging on their personal domain.
- Streamlining the ability to make money on sports without gambling.
- Becoming the go-to place for sports blogging.